Catch up with the bicycle

This TFL campaign commissioned by M&C Saatchi to promote cycling in London has just gone live.

Client: Transport for London

Agency: M&C Saatchi 

Art director: James Millers

Copy writer: Andrew Long

CGI: Smoke & Mirrors

Photography: Jason Hindley

As the brief was to present the bicycles against sunny and summery London as its backdrop, naturally, it meant that the shooting took place in the wettest April since records began (or something like that).
We did have a few glimpses of the sun and literally had to rush out whenever the sun decided to come out. Other times, we just made do with umbrellas, supermarket carrier bags and lots of flash....

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